California is a highly populated and economically important state. It is home to a number of e-commerce, software development and digital media services companies.  In accordance with California Business-Professional Code 17600-06, the clause in subscription contracts is applicable.  It is explained that contracts should be “clear and striking,” implying “a larger size or contrast in type, font or colour than the surrounding text and in the immediate vicinity of the signature.”  The clause is governed in the United Kingdom by the Consumer Rights Act 2015, which aims to “protect consumers from abusive contract clauses and notices.” As with the Illinois Automatic Contract Renewal Act (815 ILCS 601/1), the Act emphasizes the transparency of the contract with respect to the duration of the contract and termination: “Your client must know how long his contract must last and how he terminates it (if he does not want it renewed).” He stressed that the treaty should use “fair conditions” to prevent consumers from being harmed. Examples of abusive clauses listed below have also been described in the legislation.  It was only this year that Wisconsin passed automatic renewal laws regarding the applicability of automatic extension clauses in certain business-to-business contracts. The statute establishes a specific advertisement and the publication of renewal requirements for contracts. In particular, Wisconsin law requires: (1) an automatic renewal clause is disclosed at the time the contract is concluded; and (2) a formal warning to a client whose contract will also be renewed for an additional period of more than one year. Beyond the legislation related to the clause, an important problem related to its use is related to deceptive practices such as consumer fraud, unjust enrichment and breaches of business practices.   Companies often include this clause in their contracts in order to increase their revenues and profitability. It is often used in combination with other unfair business practices, such as over-price.
 The parties may renegotiate or amend the legal agreement. This could be done by terminating the current contract and developing a new treaty with the renegotiated commitments. If a party did not comply with its contractual obligations, the contract would be terminated independently of the clause and, in some cases, compensation and comparisons may be due. It should be noted, however, that some countries have legislation that regulates the duration of the offence under which the contractual relationship can be cancelled.  Finally, contracts may also be terminated due to certain circumstances in areas such as public health.  Therefore, companies should ensure that existing and new service contracts contain automatic renewal clauses and, if service contracts do contain these clauses, ensure that there are appropriate notification procedures in place to remind you of important renewal dates. Under this clause, the customer should inform the supplier in writing that he does not wish to renew the contract at least thirty days before the expiry of the current contract. If the client does not terminate in a written timely manner, the contract would be automatically renewed> In addition, in recent years, the Federal Trade Commission has attacked automatic renewal clauses by enriding the Restore Online Shoppers Confidence Act (“ROSCA”).
ROSCA requires that automatic renewal clauses (including “negative option functions”) for goods or services purchased over the Internet be clear and visible, that the company requires the explicit consent of the consumer before reloading its card, and that the company offer simple mechanisms for the consumer to cancel. Failure to comply with these legal requirements may render an automatic extension clause unfeasible and lead to the termination of the contract at the end of the current period. With regard to insurance policies, the clause is often used by companies such as UnitedHealth Group (USA), Allianz (Germany), Nippon Life (Japan), Life Insurance Corporation of India, Zurich Insurance Group (Switzerland), MLC Limited (A